Welcome to this week’s “Wednesday Workshop” where we break down the key characteristics of a city with natural charm. This week we’ll explore the new Community Development Code’s Signage Regulations and the importance of these principles in preserving the local character of Groveland. 

Though signs are particularly necessary for wayfinding purposes, signage can either compliment or distract from the distinct identity of a place. The upcoming Community Development Code seeks to enhance Groveland’s natural charm through signage regulations that are designed at the human-scale and with a natural aesthetic. As Groveland moves towards increased walkability and livability, it is also critical for signs to appeal to pedestrians and bicyclists rather than automobiles alone. 

Signs facilitate communication between people and their environment, so their functional compatibility with the local region and climate is key. For example, the new Community Development Code regulates that the sign types are suited for their designated purpose, taking into consideration the sign’s materials, sizing, placement, colors and shape. The Community Development Code requires the use of modest sizing and natural materials, such as wood or metal, which can more seamlessly integrate signage into Groveland’s rural landscape. 

Similarly, hand-painted and carved signs are encouraged, whereas flashing, electronic and fluorescent signs are prohibited. This helps to create a pleasant experience for pedestrians and drivers alike. Additionally, since Groveland’s architectural style embraces the Florida Vernacular, it is necessary that the signage also echoes this style. These guiding principles will help to improve the look and feel of Groveland’s public realm. 

The Image Gallery includes a preview of the upcoming Community Development Code along with examples of signs that are compatible with the local architectural styles as envisioned in Groveland. 

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